My goal is to create an online experience that is easy to browse and engaging to explore. I find ways to simplify the content and information architecture of a site making sure to display its offerings in the most digestible and inviting way for both new and returning site visitors.
Client: BRE Properties
Careers website refresh
Role: Art direction
BRE’s career section had languished for years and did not reflect its vibrant brand or customer-focus. My team developed a look and feel for the website that was transferable to other key marketing channels, including web banners and collateral. The new website was elevated to play off of the company’s brand and set the company apart for job seekers.