Quality communication with prospects and customers is crucial when setting out to create an effective marketing email campaign. Using the following steps I have found success for developing solid email campaigns: determine the objective and target audience of the campaign, identify opportunities; personalization, segmentation, etc., develop strong creative content including compelling subject lines and finally track and analyze to measure the campaigns success.
< back to portfolio next >
Email Drip Campaign
Client: Carmel Partners
Role: Strategy and creative direction
Project Details: Carmel Partners was in the process of developing branding systems for their new properties and wanted an email strategy to reflect these updates. I developed consistent, polished email campaigns to align with their new brand systems, allowing them to connect with their audiences on a more professional level. My work included the strategy (including timing for triggered campaigns), design and messaging.
Triggered prospect campaign
Manual resident campaign
Client: BRE Properties
Role: Art direction and lead designer