Client: BRE Properties
Role: Creative direction and lead designer
BRE had customized floor plan sheets and amenity lists for 80 apartment buildings. However, the on-site teams had no way to organize this material for potential customers. Our creative team conceived and developed a versatile and cost-effective folder/insert system that could be customized based to an individual customer’s needs. The wrap that held the materials wasn’t just a folder – it was an extension of the BRE brand.
BRE also developed and acquired communities and needed a way to build relationships with the people and communities around these buildings. We produced collateral for the community and potential residents that would capture the feeling of the proposed building or project.
Multi-piece brochure including wrap and insert sheets
New development brochure
Project specific brochures
Client: Benefit Cosmetics
Benefit was looking to promote brand awareness and their ‘laughter is the best cosmetic’ messaging through the delivery of 'Flawless Fortunes' a cute pick-me-up compliment designed to lift spirits in unexpected places.
Using the 'Power Visual' as an inspiration, I was asked to design (3) boxes to house their cobranded BaubleBar sets.
Role: Art Director
DocuSign's EMEA team is working on bringing up their presence in the market by executing integrated marketing campaigns. Included in these campaigns are infographics. Both of these info graphics are linked to via landing pages that the user is directed to via an email campaign.