Environmental & Events
I have been enlisted to help on many projects involving environmental graphics from exterior signage on buildings, a space to help potential residents visualize future amenities at a building under construction, to developing the heartwarming experience guests have at a wedding. Each project begins with understanding what is essential to creating a compelling user/guest experience.
Golf Cart Wrap
Vehicle graphics developed utilizing typography and color palette from Yahoo’s brand to create a fun and engaging experience at a charity golf tournament.
Client: BRE Properties
Amenity Pop-up Space
Role: Creative direction and lead designer
The amenity spaces at an apartment development site were planned to open after the apartments were available for lease. They were also located in areas of the property that were under construction and temporarily inaccessible. This made the sales process difficult for our teams--they didn’t have a way to show potential customers the full range of property amenities. Our challenge was to capture what these spaces would be like, providng the team an additional tool to help close sales. Working with a sign company and our marketing team, I was able to create a virtual space with information about each amenity under construction. Knowing this scenario was likely at future developments, we built in flexible features for portability and reuse at other locations.
Client: Lisa Gibello
Weddings aren’t just about the dress. Countless details go into the creation of a memorable day for the couple and their guests. Working with brides to determine what collateral they need beside the invitation is a specialty of mine. At a wedding, it’s the little things that add up to create a one-of-a-kind experience.
Name cards/table cards