Quality communication with prospects and customers is crucial for effective email marketing campaigns. My email design projects have six highly successful components:
·   Clear objectives
·   Well-defined target audiences
·   Timely identification of opportunities
·   Smart personalization and segmentation
·   Strong creative content – including compelling subject lines
·   Meaningful success metrics

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PROJECT DETAILS:
Client: Carmel Partners
Email Drip Campaign
Role: Strategy and creative direction

Carmel Partners was developing branding systems for their new properties and wanted an email strategy to showcase the results. I created consistent, polished email campaigns to align with their new brand systems, allowing them to connect with their audiences on a more professional level. My work included  strategy  design, messaging and a timeline for triggered communications.

Deliverables:
Triggered prospect campaign
Manual resident campaign

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Client: DocuSign
Customer Communications
Role: Art direction