Client: BRE Properties
Project Details: The Marketing team approached us to create a newsletter to send out to our on-site teams in order to communicate new marketing initiatives at BRE. We recognized this as an opportunity to create a new, fun and smile-inducing communication channel for messaging and brought this idea to life across various touch points including video, email messaging and Web banners. We set the foundation and then collaborated with multiple teams within the company to develop quarterly scripts and conduct ‘interviews’ for the videos.
Role: Creative direction and lead designer