Because a brand is the outward expression of a company and creates a relationship with the audience, I believe research is key to the developing a brand system. This analysis should result in a design brief that becomes the strategic platform to create compelling and unique brand identities.
Client: Milk and Honey Personal Chef services
Milk and Honey
Role: Art Director and lead designer
Molly Crehan, a Personal Chef, approached me to create a brand for her personal chef service, Milk and Honey. We focused on two key areas of client interaction: her company website and business stationery.
Together, we created a logo that exemplified her food philosophy: rustic, homey creations and clean cooking. I developed a stationery package and website that are clean and simple for her to use in her day-to-day communications. I was thrilled to have the opportunity to bring such a special company and identity to life.
Client: Podere Cipresso Olive Oil
Role: Creative direction and lead designer
The owners of Podere Cipresso wanted a vibrant, expressive brand identity, inspired by a painting of their estate found while strolling through their Umbrian hill town in Italy. I expanded on their inspiration and developed a brand that captured the feeling of their Italian olive grove,carrying that style and feeling from the bottle label to the website.
Bottle labels – front, back and neck band